A LITTLE ABOUT ME…
Ana is a Creative Producer from Denver, Colorado, now residing in the vibrant city of Los Angeles. Since 2023, she has excelled in the role of Design Coordinator at Apple TV+. Prior to this position, she served as the Lead US Media Coordinator at Netflix from 2020 to 2023.
Ana expertly facilitates campaigns from the initial briefing and conceptual sketching with creative partners, through to the production phase - culminating in a successful launch and continueous engagement.
Key point of contact for communication among vendors, agencies, and internal cross functional teams
Manages tasks, captures valuable feedback from talent and Executive Producers, and guarantees the timely delivery of all project elements
Possesses a keen eye for aesthetics, ensuring that every project not only meets professional standards but is also visually captivating.
Email me.
Resume.
EXPERIENCE
Lead Design Coordinator, Brand Creative Design, Marketing → TV+, 2023 - 2025
Lead US Media Coordinator, US Marketing → Netflix, 2021 – 2023
Trafficking Coordinator, Media Ops → Netflix, 2020 – 2021
Media Planner, Music & Entertainment → Dash Two, 2019 – 2020
TV+
Project
Various Apple TV+ original films and series
Year
12/23 - Present
At ATV+, I’ve undertaken various roles within the Design team, serving as one of two Lead Design Coordinators. In this capacity, I engage in close collaboration with Creative Producers working hand-in-hand to develop artwork for ATV+’s original films and series. Each project team comprises a Coordinator, Creative Producer, Creative Director, and Art Director. Upon receiving a project title and budget, the Creative Producer and I work towards our key campaign beats, compiling feedback of various rounds of art iterations between our Design team Creative leads, Art Directors and AORs.
From the initial sketching phase and photo shoots with talent, to the approval process with our internal cross functional teams - the Coordinator and Creative Producer carry out the production to the finish line; the final art suite delivery. Titles I helped produce during my time at Apple TV+ are on display above and below.
A case study of my full Media campaign for Severance S2, is available by request.
Severance
Silo S2
The Studio
The Gorge
Wolfs
NETFLIX
Jeen-Yuhs Premiere
Allocated all of the owned OOH Media for Coodie & Chike’s Jeen-Yuhs Documentary about Kanye West. The allocations included 2 digitals in Times Square, 3 Netflix owned billboards on Sunset Blvd, and 1 Netflix owned digital in West Hollywood. Worked closely with the UCAN Media Lead to provide an OOH plan for Los Angeles and NYC that launched both PRE and POST of the live experience at LA’s Mother Wolf in Hollywood.
We promoted the documentary with a selected guest list including Usher, A$AP Rocky, Rihanna, Karreuche, Migos’ Offset, Roddy Rich and more industry talent. From the event space scouting, to the interior decor, to the menu items selected from Mother Wolf’s very own, Evan Funke - this was a premiere that made Los Angeles history. The final star and surprise of the night was the one and only, Kanye himself, who I was able to chat with (we even got a photo together)!
Project
Jeen-Yuhs Documentary, Netflix
Year
01/2022 - 02/2022
NETFLIX
Brand Marquee
The Brand Team and I had an idea to use one of our owned billboards on Sunset as a Brand Marquee where we could rotate a new phrase every Wednesday. This idea blossomed into a full campaign that was originally only supposed to run a duration of 3 months, but turned into 3 years.
Over the past three years, we executed numerous creative installations on this board including 3D buildouts, new face designs and dozens of talent visits to photograph the board with their title’s phrase accompanying it. This vision came to fruition with the help of our installation team, McDaniel and the creative visionaries on our Netflix Brand Team.
Netflix now has Brand Marquees all over the world including Paris, France and Seol, Korea.
“Since launching in September 2021, the marquee generated over half a billion social impressions from just one billboard. Our first message, a simple reminder of our humble DVD beginnings, broke Linkedin and became the biggest post by any brand in their history.” - Source Unknown
Project
Various Netflix Titles
Year
2021 - 2023
