Ana is a creative project manager from Denver, CO living in sunny Los Angeles. Most recently, she has been the Lead US Media Coordinator at Netflix.
Ana leads projects from initial briefing and requests, to launch day and beyond. She has direct responsibility of day-to-day management, processes and workflow.
Email me.
Resume.
EXPERIENCE
Lead US Media Coordinator, US Marketing → Netflix, 2021–2023
Trafficking Coordinator, Media Ops → Netflix, 2020–2021
Media Planner, Music & Entertainment → Dash Two, 2019–2020
JEEN-YUHS
Allocated all of the owned OOH Media for Coodie & Chike’s Jeen-Yuhs Documentary about Kanye West. The allocations included 2 digitals in Times Square, 3 Netflix owned billboards on Sunset Blvd, and 1 Netflix owned digital in West Hollywood. Worked closely with the UCAN Media Lead to provide an OOH plan for Los Angeles and NYC that launched both PRE and POST of the live experience at LA’s Mother Wolf in Hollywood.
We promoted the documentary with a selected guest list including Usher, A$AP Rocky, Rihanna, Karreuche, Migos’ Offset, Roddy Rich and more industry talent. From the event space scouting, to the interior decor, to the menu items selected from Mother Wolf’s very own, Evan Funke - this was a premiere that made Los Angeles history. The final star and surprise of the night was the one and only, Kanye himself, who I was able to chat with (we even got a photo together)!
Project
Jeen-Yuhs Documentary, Netflix
Year
01/2022 - 02/2022
BRAND MARQUEE
The Brand Team and I had an idea to use one of our owned billboards on Sunset as a Brand Marquee where we could rotate a new phrase every Wednesday. This idea blossomed into a full campaign that was originally only supposed to run a duration of 3 months, but turned into 3 years.
Over the past three years, we executed numerous creative installations on this board including 3D buildouts, new face designs and dozens of talent visits to photograph the board with their title’s phrase accompanying it. This vision came to fruition with the help of our installation team, McDaniel and the creative visionaries on our Netflix Brand Team.
Netflix now has Brand Marquees all over the world including Paris, France and Seol, Korea.
“Since launching in September 2021, the marquee generated over half a billion social impressions from just one billboard. Our first message, a simple reminder of our humble DVD beginnings, broke Linkedin and became the biggest post by any brand in their history.” - Source Unknown
Project
Various Netflix Titles
Year
2021 - 2023
